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illustrated street sign of 5th avenue

Did You Know?

In 1936, Luden’s Inc. (of cough drop fame) introduced 5TH AVENUE Candy Bars, named after the main street in Reading, Pennsylvania where the company was located. The Hershey Company purchased Luden’s Inc. in 1986.

fully wrapped 5th avenue crunchy peanut butter in chocolate candy bar

Did You Know?

Original 5TH AVENUE Candy Bars contained a crunchy peanut butter center, topped with toasted almonds and coated in chocolate. Our candy scientists later optimized the recipe, landing on the bar that fans have enjoyed for decades!

5TH AVENUE Candy Frequently Asked Questions